It is important to license a trademark, but only a few qualified rights can be transferred to a third party. A trademark can be assigned, and the owner of the brand depends on the assignment. When a trademark is licensed, only a few qualified rights transfer to the third party, despite the fact that most of the benefits remain with the buyer. Trademark assignment
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ReplyDeleteIt is important to license a trademark, but only a few qualified rights can be transferred to a third party. A trademark can be assigned, and the owner of the brand depends on the assignment. When a trademark is licensed, only a few qualified rights transfer to the third party, despite the fact that most of the benefits remain with the buyer.
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